Much has been written about companies transforming themselves from good to great, including the leadership qualities and characteristics of the CEO, the organizational dynamics of the leadership team and the culture of achievement and success they create.
In his book Good to Great, Jim Collins instructs us that greatness is not primarily a function of circumstance; but largely a matter of conscious choice and discipline.
But choice is an individual action. Individuals, faced with certain facts, circumstances and led by their own values and personal goals, make choices that influence teams, companies and whole economies. Reading the headlines over the last year describing the downfall of what we believed to be “great” companies, you may be asking: if greatness can be lost, what is it really about? It would seem that standards of greatness can be chased but once attained may actually be a corrupting factor.
If the choices of one leader can bring down a company, is the drive of individual leaders to grow faster, be the first, be great actually overwhelming their pride in product and service? The drive to surpass our competitors starts with innovating products, processes and services and hiring the best people. We connect with our customer’s needs, seeking feedback at every turn. We research our competition and strive to exceed their accomplishments. We chase greatness and the process of doing so energizes and connects everyone to the ultimate dream….of being the best, working for the best, buying from the best, partnering with the best.
But every company or institution, no matter how great, is vulnerable to decline and, as history proves, most eventually do fail. The choice of getting to great can blind and deafen us to what greatness really means to our customers. Once attained, greatness can become a place of complacence as illustrated in the tale of Toyota’s recent problems. Decline is largely selfinflicted.
Recovery, however, is equally in our own hands…a matter of choice. As long as we never get entirely knocked out of the game, the dream always remains. The mighty can fall, but they can often rise again. What we can learn from the chase to greatness is that leaders cannot see greatness as the goal. Greatness is not a place but an on-going process requiring vigilance, listening for cues from customers and employees about how to be
better, staying in touch with the processes of creating product, delivering product, improving product .
Ask yourself the following three questions about your organization and the leadership team in your quest to be the best. In answering these questions, you can assess how open you are to honest feedback, listening to cues from employees and customers, in not being complacent and never stopping on your quest for the best. In the end, maybe “best” is not a place to aspire to after all. Staying on the journey to be the best may be the wiser course.
1) How do I know if my employees believe in the mission of the organization?
2) How do I put myself in the customer’s shoes every day?
3) How can I know if my employees are telling me the truth about what is working or what
could be improved?
This article is reprinted from the Nashville Chamber HR Notes Newsletter. If you want a more thorough analysis of your organization’s culture on your quest to be the best, contact Donna Yurdin with Credo Management Consulting at 615-579-0607 or
donna@credomc.com. Visit Credo Management Consulting at www.credomc.com